Elon Musk's X Now Charges More For Premium+ plan

Elon Musk’s platform X has announced a significant price hike for its top-tier subscription service, Premium+, with an increase of 35% for both new and existing users. This price change, effective from December 21, affects users in India as well as other global markets.

Under the new pricing structure, Premium+ subscribers in India will now pay Rs 1,750 per month, up from the previous rate of Rs 1,300. On an annual basis, the Premium+ subscription will cost Rs 18,300, a jump from Rs 13,600—a nearly 35% increase. This marks the largest price hike since Elon Musk's acquisition of the platform (formerly known as Twitter) in 2022.

However, the pricing for X’s basic and premium tiers in India remains unchanged. The basic tier subscription stays at Rs 243, while the premium tier remains priced at Rs 650.

In the U.S., the Premium+ service will see a price rise to $22 per month, up from $16. The annual subscription cost has also increased from $168 to $229.

X clarified that existing Premium+ subscribers will continue to pay their current rate until their next billing cycle starts before January 20, 2025. After this date, the new rates will apply.

The company has highlighted that the Premium+ service is now completely ads-free, providing users with a seamless, uninterrupted browsing experience. "This significant enhancement is reflected in the new pricing," said X, adding that Premium+ users will receive priority support, access to new features like Radar, and higher limits on cutting-edge Grok AI models.

The price increase is part of X’s strategy to improve its Premium+ service over time. "Increased pricing allows us to invest more into making Premium+ better," the company explained.

X also mentioned that its new revenue share model focuses on rewarding content quality and engagement, rather than ad views. “Your Premium+ subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads,” the company stated.